– living the dash (this blog has moved to livingthedash.tv)

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Chipotle

with 2 comments

chipotle

Yesterday, i wrote about the idea of ‘Simplicity’.

Today, I witnessed it in the marketplace.

I ate lunch at Chipotle today…..one of my favorite lunch spots.

5 items to choose from

4 types of meat

4 types of salsa

simple website: chipotle.com (ever seen that much white space on a home page?)

“At Chipotle we have a very focused menu. Our customers like that, and it gives us the opportunity to concentrate on every single ingredient that makes up our recipes.” – Steve Ells, Chipotle Founder & CEO

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Written by Aaron

March 11, 2008 at 12:30 pm

Posted in Business

Tagged with , ,

2 Responses

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  1. 3 items – thousand’s of ways. Does not sound all that simple to me. But – then again – variety is the spice of life.

    Food looks good though – now I am hungry.

    Ben

    bennyinny

    March 11, 2008 at 1:14 pm

  2. Loving the simple life of Chipotle. It’s nice having a foundation for a variety of choices like your 5 – 4 – 4 observation

    Josh

    April 29, 2008 at 2:47 pm


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