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Posts Tagged ‘the art of the start

An Evening With Guy Kawasaki in Houston

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I spent the evening listening to Guy Kawasaki at the Houston Technology Center.

He touched on topics from his book The Art of The Start.

Very entertaining. Very informative. And I want to go start my own company soon…like tomorrow.

My key take aways from tonight:

  • Startups aren’t just for others. I can do this.
  • A business that exists just to make money won’t do well.
  • Get going. What am I waiting for?

Here are the rest of my notes:

1) Make Meaning

  • Change the World
  • Do things 10x better

2) Make a Mantra

  • 2 or 3 words that explain why you exist

3) Get Going

  • Think different
  • Polarize people (Some people should love what you are doing, some people should hate what you are doing.)
  • Find a few soul mates

4) Define a business model

  • Be specific
  • Keep it simple (I like simple)
  • Ask women (interesting)

5) Weave a MAT

  • Milestones
  • Assumptions
  • Tasks

6) Niche Thyself

  • Only you do it
  • And it is very valuable

7) Follow the 10/20/30 rule

  • 10 slides
  • 20 minutes
  • 30 pt font

8) Hire infected people (cool..wordpress turns my #8 into a smiley face)

  • Hire people who love what you do
  • Ignore the irrelevant
  • Hire better than yourself
  • Apply the shopping center test ( ?? should have taken better notes on that one)

9) Lower barrier to adoption

  • Flatten the learning curve
  • Don’t ask people to do something that you yourself would not do
  • Embrace your evangelists

10) Seed the Clouds

  • “Sales Fixes Everything”
  • Let a hundred flowers blossom
  • Enable test drives
  • Find the influencers

11) Don’t let the bozos grind you down

Written by Aaron

April 24, 2008 at 9:58 pm